Premium sports brand Oakley is offering a gift with purchase sketchbook as part of its marketing campaign for its online site. Simply order any Oakley bag worth over US$100 online to get a free Oakley Sketchbook (see bottom left of picture) in addition to free standard shipping.
The sketchbook design is similar to moleskine style journals, small in size with an elastic strap to bind the book together. This similarity in design gives a high perceived value to customers, encouraging them to purchase their bags from oakley.com to redeem this gift.
With the front printed with the signature Oakley logo, the item provides marketing and advertising in the long run as customers are reminded of Oakley as they write their works down onto the sketchbook.
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