Here is an idea of a promotional product that would make a great corporate gift for employees : color changing mugs! These are not a new idea, but many marketing managers overlook this option when deciding on logo effects.
The concept is quite simple. At first it appears to be an ordinary mug. But when you fill it with a hot liquid the colors or picture on the outside change. The mugs are decorated using thermochromic ink which explains the change of colors.
Promotional branded mugs with your company logo make sense. In this case Orbeo use it as a welcome gift to newcomers. Of course this is just one use among many. Here are a few suggestions of how to market this to maximise advertising benefit:
- for fundraisers, sell it in charity shops or give it to donors to thank them
- Christmas corporate gift for company staff
- promotional gift campaign for hot drink companies (Nescafe, lipton, milo, etc)
- museum gift shop product etc.
- Summer promotion showing clouds clearing..
- Holiday / Travel promotions as above.
Check out other mug promotions here: