Everything You Need To Know About Color Changing Promotional Products

Color changing products as the name suggests, are products that change colours when temperatures change. It has been extremely trendy amongst consumers due to its “magical” properties. Therefore, color changing promotional products are great marketing gift ideas that companies should consider for their next promotional strategy.

However, have you ever wondered how the color-changing property works? If so, here is everything you need to know about color changing promotional products.

Wow! How Do These Products Change Colour?

Color changing products make use of the concept of Thermochromism. Thermochromism refers to the property of substances to change colours whenever temperature changes. It is part of the chemistry concept “Chromism“. It is a process that induces change, often reversible, in the form of colours. Thermochromism inks are the reason why these colour changes are possible. There are 2 types of thermochromism inks namely thermochromatic liquid crystals (TLCs) and leuco dyes.

What are Thermochromic Liquid Crystals?

They are a substance that shows a specific color at a specific temperature. The colours and responses to the change in temperature can be engineered to accurate temperatures. However, the range of color is limited by their principle of operation. Furthermore, these crystals are hard to work with and require specialized printing equipment. When it comes to the liquid crystals durability and lifespan, it is advisable to keep them away from extremely high temperatures, ultraviolet radiation, and some chemicals and/or solvents.

What are Leuco Dyes?

Leuco dyes refer to dyes that can switch between two chemical forms where one of them is colourless. Leuco dyes allow for a wider range of colours to be used. Unfortunately, their response temperatures are more difficult to be set accurately. As compared to liquid crystals, they have relatively less accurate response than liquid crystals. As such, they are applied to products where general accuracy of temperature is not too important such as novelty items and toys.

Usually, they are used in combination with other pigments as well to produce a colour change between the color of the pigment and the color of the base pigment. Furthermore, these dyes are rarely applied to materials directly and are usually in the form of microcapsules with the mixture sealed inside. You can check out some other color changing mugs that make use of Leuco Dyes in this blog on Color Changing Promos.

Are such products safe for consumption?

Thermochromatic paints are non-toxic. However, if exposed to sunlight for long periods of time, ultraviolet rays from the sun could potentially destroy the product.

What are some examples of color changing promotional products?

1. Plastic Color Changing Cup

color changing promotional products

This is a color changing cup, which changes color whenever there is a change in temperature in the liquid poured in it. It begins with a clear transparent cup and when the water of different temperatures is poured in, it causes a chemical reaction, which in turn, changes the colors of the thermochromatic paint. This is the reason behind the color gradient change in the cup.

color changing promotional products

These cups have been very popular among teenagers due to their functionality and aesthetics. Firstly, being a reusable cup, customers are able to bring it wherever they go and drink their favorite beverages in them.

Secondly, what makes this cool because is the impressive color gradient when cold liquid is poured in.

Thirdly, it is a great promotional product because it can be branded with your company logo. Having your company logo on a promotional product increases your company’s brand visibility and increases brand remembrance. Hence, it is a brilliant marketing strategy to increase customer loyalty, especially if you are in the beverage industry!

color changing promotional products

This color changing promotional product comes in a variety of colors. Thus, you can also use colors that best represent your brand. Doing so can help create better brand remembrance since people will eventually associate your brand with such cool gifts.

If you are interested in this product, contact our staff with the product code ODM-3194.

2. Color Changing Baby Fork & Spoon

color changing promotional products

Next, we have a color changing baby fork & spoon set. This set of cutlery is an awesome promotional product for parents.

With babies, it is extremely difficult to know how they feel about their food. Hence, this cutlery set comes in extremely handy to let parents know if the food is too hot or too cold. The cutlery comes in as a safety indicator to ensure that their toddlers are not scalded by hot food. Furthermore, with the crazy magical effect of changing colors, this would definitely keep your toddler intrigued, making feeding time much easier.

color changing promotional products

This is an excellent promotional product idea if you are targeting young parents. Firstly, this product comes in a variety of colors. Hence, it allows parents to choose their child’s favorite color! Hopefully, this helps parents make feeding time fun for children.

It is also eco-friendly and sustainable. This is an important selling point, especially with the increasing awareness of the environment. Moreover, it is reusable which allows parents to bring this handy set of cutlery wherever they go.

Finally, it also has sufficient space for the logo to be printed on the cutlery. Check out this blog on sustainable marketing and why promotional cutlery is a great marketing idea.

color changing promotional products

With it having high usability and being extremely portable, parents would not find it a hassle to bring around these color changing promotional products. If you are interested in this color changing promotional products, you can contact our staff with the product code ODM-3192.


We believe that science plays a crucial role in product development. Through research, many more products like these will be invented. To keep up with the trends, it is important for us to keep sourcing for unique and interesting promotional products like these. Color changing promotional products are not only useful, but they can also act as a safety mechanism for many. The best part, they target a wide range of consumers with different preferences.

Other Examples of Color Changing Promotional Products:

This color-changing umbrella is such an excellent novelty gift. Imagine seeing your logo turning a different color when exposed to different temperatures.

This color-changing glass by Nestle Fresh is absolutely a fantastic GWP for breakfast promos. The logo changes color when it comes in contact with cold liquid!

Don’t you love it when your mug changes color every time you pour in hit liquid? Here’s a good example:

Where Does ODM Come In?

If you are looking for unique color changing promotional products like these, then do not hesitate to get in touch with ODM. We have experience in sourcing and manufacturing promotional goods, POS displays, gifts, and product packaging. Furthermore, our in-house designers at Mindpsarkz will help you come up with excellent promotional ideas that suit your company and marketing budget.

If you are interested to know more about how you can produce unique promotional products for your business, then be sure to contact us today. Share these product codes: ODM-3192 and ODM-3194 with our staff and we will be happy to assist you.

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Frequently Asked Questions (FAQ):

What other products can color change?

Some beauty products include color changing nails, lip balms and blushes.

What other promotional products can I get?

There are many promotional products that you can choose from. Depending on your target consumer group, some options include tote bags, water bottles, sports towels and even dog collars.

Are promotional products worth it?

Promotional products are great marketing and advertising strategy to increase brand remembrance and boost brand loyalty. It is important to produce promotional products that are of high usability in order for customers to use them. This is important as these products will allow consumers to remember their company and brand.

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