5 Powerful Lessons on Jollibee X Coca-Cola’s Branded Reusable Cup

A renowned Filipino fast-food chain brand, Jollibee is famous for serving great-tasting, high-quality, and affordable food products. The fast-food chain has been a dominant market leader in the F&B industry. This year, Jollibee has partnered up with Coca-Cola to produce brilliant limited-edition merchandise— a branded reusable cup!

Branded Reusable Cup

Branded Reusable Cup

 

The promo will run from May 22 to May 31, 2021. It will only be valid for dine-in transactions, which means, it will not be available for take-out, drive-thru, delivery, GrabFood, and Food Panda. In each Super Meal with Go Large Coke purchase, customers can get their hands on this limited-edition branded reusable cup.

So, what are the powerful lessons that we can make out of this food and beverage promotion idea? Let’s find out. 

1. Dine-In Transactions Increases Foot Traffic

This limited-time promotion is available only for dine-in transactions in participating Jollibee stores. It is an excellent marketing strategy that can steer new customers to stores and bring existing customers back more often. Moreover, it can increase sales by driving customers into specific stores to obtain the limited-edition branded reusable cup.

 

2. Limited Time Promos Create A Sense of Urgency

When offering a limited series product, customers realize the demand will be high, and supply will be low. Consequently, it will make them rush to your store or business to get their hands on the product before it runs out. By promising them a unique experience, you are appealing to their wants. To cite an example, customers are all raving with this branded reusable cup because it taps into the urgency of their desire.

Branded Reusable Cup

Branded Reusable Cup

 

3. The Striking Branded Design Adds Value to the Merchandise

This branded reusable cup comes with a striking design and colors that will totally make customers stop their usual social media browsing or turn their heads when they encounter someone who already has this promotional product. Who would also not love to see Jollibee and Coca-Cola’s logo in one branded merchandise? Seeing these elements in a GWP promotion can add value to your merchandise, making your customers feel special.

 

4. Free Gift Promotions Strengthens Customer Loyalty

Offering gifts alongside your products from time to time can definitely strengthen customers’ loyalty. Rolling out a limited edition strategy can help you connect with your customers further by giving them a sense of exclusivity. Like branded container pop-up stores, these give customers the feeling of community and a one-of-a-kind experience from a trusted brand.

 

5. Choosing the Right Merchandise Is A Key Factor

Creating a limited-edition strategy includes planning your new promotional product. Knowing how a reusable cup answers the demands of their established customer base, Jollibee and Coca-Cola produced this branded reusable cup in their campaign. Therefore, it is important to choose the right merchandise aligned with your industry and cater to your customers’ desires.

Branded Reusable Cup

Branded Reusable Cup

 

Our Takeaways

Limited-time products can be great for retail businesses because they drive new customers to stores, welcome existing customers back, and create more buzz in the market. This exemplary sample by two renowned brands in the F&B industry can provide great insight into creating and successfully rolling out a limited edition strategy. You can take the lessons we have mentioned above to guide you in your next marketing promotions. ​

If you are interested in sourcing new promotional products, get in touch with our team. We can help you plan and produce your own limited-edition merchandise like this branded reusable cup by Jollibee and Coca-Cola. The ODM Group offers customization and in-depth design modification for your brand to make them suitable for your marketing campaign.

 

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2021-12-17T08:52:54+08:00

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