A gift with purchase is a great way to immediately engage the client with your product. The use of a promotional gift offer will entice customers to buy your product. It is also a unique way to market your brand, as the gift can feature your logo. We recently spotted this in Ho Chi Minh, Vietnam. Toothpaste company Close-Up promoted an offer of ‘buy two toothpaste tubes and receive a free cup’.
The clients are on the spot enticed into buying two of the toothpaste, knowing that they will have a promo gift offer in return. On-pack promos are therefore great for sales boosts and maximizing your brand’s impact. See this blog about on pack cereal promotion to learn more about that.
The promo gift adds to the product itself. It is not like the typical opaque, mint-flavored toothpaste of the time. Indeed Closeup debuted in 1967 as a clear red gel with a spicy cinnamon taste and mouthwash right in the toothpaste. The cups, therefore, complement the item, as users will need it to rinse after they brush.
Would a promotional gift order enhance your profitability and sales? We’d love to hear from you – get in contact with the ODM Group today!
We love how Jeff de Bruges enhanced their customer experience with this promotional gift offer
Sweetener brand uses a promotional coffee cup to boost sales
Another example of toothpaste brands enhancing customer experience through promotional gift offer
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