Here is quite classic style of boxed promotional set for the drinks industry. Samalens, a French producer of Armagnac, is running a gift on purchase promotion in French supermarkets and beverage stores right now.

Samalens gift on purchase promotion

For each bottle of Samalens Armagnac, customers receive two free Armagnac glasses. What’s more this in-pack gift is packaged in a beautiful wooden case. These two items make great incentives for purchase and really captivate the shopper’s attention – the presentation make it an excellent gift.

The box is printed with the brand’s logo in gold. Of course one could easily imagine ways of further customizing and individualizing both the glasses and the case : engraving, customizing the shape of the box, bottle coats etc.

Check out other drink promos here :