Nike is giving away a promotional glass in Toronto. Simply spend more than $120 to get your Nike glass. This glass is great for drinking or collecting it as a decor. The glass has a high perceived value and is aesthetically pleasing to the eye. Read on to find out how to use it as a promotional gift effectively.
First of all, who is Nike?
Nike is an American multinational corporation that is engaged in the design, development and worldwide marketing and selling of footwear, apparel, equipment, accessories and services. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area. It is the world’s leading supplier of athletic shoes and apparel and a major manufacturer of sports equipment.
Why did Nike use a promotional glass for their campaign?
The glass has a higher perceived value than ordinary cups. It is simple and elegant. For its aesthetic use, it can be kept as a home decor for display. It can also be used functionally for drinking water or other liquids.
How can a glass affect sales?
The glass is an attractive promotional item as it will definitely encourage potential customers to purchase more items. They will be inclined to increase their spending to get the glass. This will spur customers into making impulse purchases and spending more. Nike has branded its logo on the glass prominently in order to increase brand awareness. This will attract new potential customers to switch their sports brand to Nike. The glass serves as a form of reminder advertising which increases brand recall to anyone’s eyes it catches. This will increase the number of repeat purchases for Nike, thus increasing Nike’s customer base. Ultimately, this will boost sales for Nike.
Consider also the technical aspects.