During the month of the May, Vertbaudet was running a promotion on their Swiss website, offering a nice gift to their customers for the summer: this beach bag as seen in the picture below.
Promotional GWP – Beach Bag by Vertbaudet
To get this free promotional bag, Vertbaudet‘s customers had to buy at least three products and visit their website with a promotional code. They will then receive a maxi beach bag (50 x 35 x 35 cm) which has one side pocket and one net pocket for users to arrange their accessories and to have easy access to their reading materials. It also have two large and reinforced handles for easy carriage by hand or on the shoulders.
This campaign is interesting because it allowed Vertbaudet’s to increase their sales and also to obtain information about their customers while driving traffic to their website.
Find this blog interesting ? Tell us what you feel about this campaign and have a look to our related articles :
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Now a few words on this Promotional Product in French for the local readers :
Grâce à cette campagne, on peut encore une fois constater que les produits promotionnels restent une valeur sûre pour les campagnes de Marketing. Les objets publicitaires accroissent non-seulement la sympathie pour la marque de la part des consommateurs mais conduisent également à une augmentation de leur chiffre d’affaires.
En effet, dans cet exemple, on voit que pour obtenir leur “maxi sac de plage”, les clients de Vertbaudet devaient acheter au moins 3 produits, ce qui les a surement fortement incités à acheter d’avantage de produits en magasin pour obtenir ce cadeau. Et, en les obligeant à passer par leur site internet pour obtenir leur produit, Vertbaudet a également pu obtnenir des informtions intéressantes sur leur clients, informations qu’ils pourront réutiliser par la suite.
