There are literally tons of products in a retail shop. So, you’ll need to think of something that will make your brand stand out from the rest. And, one effective way of catching the attention of customers is through promotional products. In today’s case study, we see a small but truly effective marketing campaign by Swish, a personal care brand. Swish offers customers a free promotional pouch in every pack of Swish breath spray.
This is a great offer as a travel promotion because it is best to carry during trips. Everyone needs to have a compact and handy travel pouch that fits perfectly in their bags. This branded pouch looks trendy and is practical so people will always find a use for it.
We certainly love the graphic designs on the pouch: neat and artsy. Frequent travelers would find this useful as this can also be use to keep other essential cosmetic and personal care items such as toothbrush, comb, and toothpaste. This means extended brand exposure for the brand even after the product has been consumed.
Offering a promotional pouch bag as on-pack gift for their customers is definitely a good marketing strategy. Here’s why:
Swish did an excellent job promoting their brand with a gwp pouch. Not only is it practical and beautiful, but it also goes well with the main selling product. Overall, no matter how simple a promo gift is, for as long as it is given wholeheartedly, customers would love it and appreciate it. And in turn, shoppers may give back by choosing to support your brand over others.
Keen to create your own promotional pouch? Please feel free to contact us anytime. Our team will help you in designing your custom promotional merchandise, sourcing the right materials and getting samples. We can make it as simple or as elaborate as your marketing budget allows. If you have a design in mind, email us so we can get started with your next marketing campaign.
In order to give back to the customers, Starbucks has decided to reward its customers with something they can keep – a free pouch. This pouch looks stylish and features a floral design that matches the card. Overall, pouches make great products for storing other loyalty and bank cards, money and smaller items.
Shiseido rewards customers with a free cosmetics pouch with every purchase over a certain amount. What we love about this pouch is it comes in a fresh design.
Young people are good trends-setters in the promotional market. This pouch is fashionable and trendy meaning customers will most likely make the purchase. Also, trendy purchase gifts encourage word of mouth advertising.
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