Red Bull HK is giving away limited edition merchandise to 100 lucky contestants. Simply purchase Red Bull’s promotional 4 can pack. Call attached number and key in your particulars to stand a chance to win Red Bull Wallets / Caps / Jackets and more..
Red Bull uses its brand value to drive sales by giving out promotional products. The simple background colours and design adopted by Red Bull has several advantages. Brand logo stands out distinctively. Using black colour can add a touch of class. All products with same background colour create a coherent collection. Precise logo positioning showcase exclusivity in this promotional gift.
With the Singapore Formula 1 now is a perfect time to promote Red Bull Racing. Everyday products such as Shirt, Jacket, Wallet, Caps can be used to enhance branding. Not only does it leads to brand recall upon usage, it captures others attention on the streets as well which would also lead to brand awareness.
These gifts are usually effective in capturing consumer attention and sales are sure to increase due to this promotion. Also, it gives one the freedom to design and customize just the way you want it.
See other blog on the Red Bull Flugtag in Hong Kong last October.
Here are some companies that adopted a similar strategy…