State of Origin is one of the most famous rugby league tournaments in the world. Considered to be the greatest sports rivalry in Australia – the tournament takes place every year between two interstate teams from New South Wales and Queensland. This year they have decided to release a box set with the 10 best games from their 35 year old long history. In this box set they are including a stress toy GWP (gift with purchase).
What are the benefits of including a stress toy GWP?
By including a promotional product such as a stress toy as a GWP, customers will be provided with a bigger incentive to purchase. A study by BPMA showed that 64% of all customers felt appreciated when receiving a promotional product. This leads to an increased perceived value of the product, meaning that customers will be willing to pay a higher price. Since there is so much free space on both the packaging and product in this case, it can be used for advertisement as well. As seen on the picture below, VB, an Australian beer company is using the box to advertise their brand. Having your logo printed on the product will also help improve brand retention since the customer will constantly be reminded of your brand.
Feel free to contact the ODM Group to learn more promotional products. Our in-house design team, Mindsparkz, can also help you come up with new and unique ideas for your promotional campaign. Below are some other related products you can look at for more inspiration: