Teeling’s are currently offering a marketing gift with a purchase of their branded whiskey. If you’re currently in the drinks industry looking for marketing gift idea then here is article for you! Marketing gifts are merchandise that are sue for marketing programs which often result in companies giving away gift in order to promote the brand and to create an image.
Marketing gifts are a fantastic strategy in order to increase brand awareness and recognition, leaving a positive impression for potential consumers.
Teeling’s whiskey jar a superb example of a successful marketing gift idea. The Jar adds another dimension to the whiskey experience that is not only going to increase satisfaction of the buyer but also with the Jar being branded is sure to entice other worthy customer to leap forward seek out the Teeling’s brand. This is even more important particularly in the whiskey business where Teeling, a medium sized company in a large saturated market they need to do as much as possible to stand and a create a form of competitive and advantage such as implementing a marketing gift campaign like this.
Furthermore, Teeling have also managed to create a perfect in store positioning and layout as seen in this photo. By making the display a good height level with a large sleeve area to place product is certainly eye-catching enough to attract people closer to the purchasing stage. Also making the self space less cluttered, like Teelng’s is simple but effective method that makes their brand stand and enable the customer to focused on the main item i.e. the product and free mug.
Benefits of implementing Marketing Gifts
A Marketing Gift brings many benefits for your company:
- Strengthens Loyalty – When customers receive a gift, their previewed image of that company will undoubtedly increase. This in turn will increase customer retention, an important long-term benefit.
- Effective Advertising – Customer will love to show off their gift, particularly this case of a good quality jug. As a result this will create a large influx of positive word-of-mouth, a truly essential and silent way of marketing brands.
- Increases Awareness – By creating a marketing gift with the brand logo printed on it will be seen by the eyes of other potential consumer whilst in use. Therefore will spread the word of the brand and eventually will lead to new and valuable customers.
- Increased Sales and Profit – Ultimately the above benefits will combine together in the long-run to help increase sales and overall profit.
Here at ODM we specialise in Marketing Gifts. If you find this article useful, you will surely find our ODM blog relevant, visit us and view other marketing gifts! Here you will find a plethora of ways to operationalize your marketing efforts.
In addition, if you’re interested in gift with purchases then please visit our anchor page, with tailored advice on Gifts with purchase.