Toom Baumarkt, one of the biggest building supplies stores in Germany was running the following gift with purchase promotion:

Toom Baumarkt GWP Stool and Sliding Shelf

The Toom Baumarkt special promotion was only valid on the 28 September 2012 from 2000h – 2200h. Purchase more than 30 Euro and you get a free stool. If you purchase more than 100 Euro you will get yet a sliding shelf. But do note that some articles were excluded from this promotion.

The gifts with purchase are chosen well to lead the customers into the Toom Baumarkt stores, as they are related to the products they sell. People who go into a building supplies store could surely also need stools and sliding shelves. Also this marketing campaign is very special because of the promotion is running on a very short time span. This marketing campaign is surely eventful and have a deep impression in people’s mind.

Check out some more related blogs here:

Just a few words to our German speakers:

Toom Baumarkt startete am 28.09.2012 in der Zeit von 20 bis 22 Uhr eine Werbeaktion. Hat man Waren im Wert von mehr als 30 Euro eingekauft, bekam man einen Hocker umsonst, bei einem Einkaufswert von mehr als 100 Euro sogar einen Rollwagen. Da diese Werbeartikel sehr im Bezug zu den angebotenen Produkten stehen, ist der Anreiz für den Konsumenten noch größer die entsprechende Summe auszugeben.