ParknShop, a famous supermarket in Hong Kong, is currently offering a GWP (gift with purchase) promotion. The free gift is a mug that is co-branded by both ParknShop and Tropicana, a renowned fruit juice company.
This kind of incentive product will drive sales because it encourages patrons to spend more to get the cup. This is a definitely a interesting tactic by ParknShop to increase their sales turnover.
Furthermore, events like UEFA Euro 2012 is a great platform for companies to entice customers to buy more so as to get items that are printed just for the occasion. This goes to show how good a commemorative item can be for promotional campaigns.
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