Here is an example of a long-term and large-scale promotion by a Russian oil producer Altero. Again,it involves collecting promo-codes and registering them on the site or by sending an SMS.

The number of promotional gifts available is really impressive. Depending on how many promo-codes you have, you can get a beach towel, a cosmetics bag, a beach bag, a scarf, a tablecloth, a set of napkins, a tea towel or an apron.

Beach Bag, Beach Towel and Cosmetics Bag by Altero

No doubts, all these promotional items will act as great incentive products due to several reasons. First of all, they are branded with the logo of the company to enhance brand awareness.

Promotional Scarf and Apron by Altero

Secondly, all the items are practical and well-designed. Finally, the customers will have a choice: for the same number of promo-codes, different promotional gifts are offered.

What is more, Altero will top up your phone if your promo-code happens to be the 500th or the 5000th.

All in all, Altero has used different ways to encourage sales and to promote their brand and it will undoubtedly see notable results in the near future.

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Now a few words in Russian for our local readers:

Покупайте подсолнечное масло «Altero» в промо-упаковке и, зарегистрировав определенное количество промо-кодов, Вы сможете стать обладателем множества призов: фартука, пляжного полотенца или сумки, скатерти или косметички, шарфика и даже набора сервировочных салфеток. Кроме того, у Вас также будет шанс получить деньги на мобильный или выиграть внушительный денежныйй приз.Наконец, участвуя в фотоконкурсе, Вы сможете выиграть фотосессию. Такая масштабная промо-акция, конечно, затратна, однако она окупится в скором времени и принесет свои плоды.