To celebrate the Chinese New Year, ODM are releasing our very custom socks for the 3rd year in a row! Together with Mindsparkz we have designed and developed yet another CNY Marketing Campaign – this time for Year of The Dog Promotions. We are really excited to announce that Pug socks are joining our great collection. Some are already on the water, heading to brand managers in USA.
2018 is the year of the dog in the Chinese Zodiac Calendar. It is the eleventh in the 12-year cycle calendar and is considered to be lucky. We’re hoping for lots of luck with our Pugs.
CNY Year of the Dog Promotions: Designing Promotional Socks
For the last two years ODM have developed and manufactured promotional socks to celebrate Chinese New Year.
We started in 2016 with Lucky Monkey Socks, and was following the Monkey journey on our blog for all steps, from design to sampling, packaging development and mass production: Lucky Monkey Socks Journey.
Last year we celebrated the Year of the Rooster with cool design in 3 colours.
Below is our fullest collection:
In order to manufacture these socks, every year ODM and Mindsparkz create a unique design which we offer in a number of colours. This year we have chosen the pug to represent the year of the dog. The pug is highly valued by Chinese royalty, due to it being loyal and kind. Pugs were loved by the Emperor therefore, they were kept in luxury and guarded by soldiers. As a result they are extremely popular in both Asia and the West.
In addition to the socks themselves, ODM and Mindsparkz also designed the packaging for this product. Last year we wrote a great blog on sock packaging design. It can be customised to include your companies branding. The packing can also be changed with very little work. Therefore, this product is a highly customisable promotional item and popular amongst consumers.
Don’t miss out on your Chinese New Year Promotional Products
We have already started taking orders for our Chinese New Year Socks. If you would like your own pair of Chinese new year socks, contact us now. If you want to talk to us about any other products get in touch here.
Need some inspiration for your next promotional product? Why not head over to our blog where we have over 7,000 individual case studies.
Here is some more information about manufacturing and designing our custom socks:
If you want to know more about the manufacturing process check this out!
Sampling process is described here:
Here is some more information about packaging and tag design: