We really like how Kellogg’s uses complementary promotional item in its promotions. The use of licensed characters and models such as the robot R2D2 or the Lightsaber are pretty good examples of co-branding. Such incentive product is an excellent way to promote the movie Star Wars: Episode 1 in 3D and at the same time, drive sales.
The Star Wars fans community is huge and the number of promotional gift collector is unbelievable. We believe that this extraordinary promotional product will create greater hype among the target market and attract more potential consumers.
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