The Japanese automotive brand, Honda, has sponsored some races and offered some marketing gifts to the visitors. Read on more to find out about the marketing gifts!
What kind of marketing gifts was given away?
Take part of the race with these Honda marketing gifts.
Honda Racing has its own team on the track. In order to promote it, the brand offered many marketing gifts to people. Those items are very diverse, some are more high-end than the others but all of them are branded. For instance, the company gave away umbrellas, caps, pens, earplugs, drawstring bags, lanyards and so much more. Obviously, the most valuable items, like the luggage, were offered to VIPs. It is important to target the right person with the right item.
Why offering marketing gift is a smart idea?
When an automotive brand has its own racing team, the main goal is to demonstrate its know-how and all the technologies around that.
Many marketing gifts were distributed by Honda. As we have seen, some items targeted a specific kind of person. It is alway clever to create unique and limited editions of products in order to make some clients feel special. That way, they are going to stay loyal to the brand because the company has shown consideration to them.
To maximize the use of marketing gifts, you have to think about the impact that each product will have on people. Do you have to give away a high-end product if you know that this person will never pass order or be loyal to your brand ? Clearly not!
Most of the time, marketing gifts are pretty cheap and allow you to be creative and to increase your brand awareness. So what are you waiting for ? We can start brainstorming for you now if you want.
