A free gift mug makes an extremely useful gift with purchase idea, and a Carrefour store in Zhuhai, China, are promoting this free Discovery Channel gift mug with the purchase of products by well known toothpaste brand, Colgate.
This gift mug can be received by simply buying Colgate’s 360 promotional gift with purchase. This packaging is designed to represent the wilderness of the Discovery Channel wildlife brand imagery and is a great way at attracting attention. The promotional packaging even features the words of visionary mug on the front, showing that this gift mug would be a great product to own.
Furthermore, this on pack promotion comes in two different mug designs, the first features the African safari wilderness with the imagery of Giraffes and Elephants on a sunset background. The second design shows a cooler blue design featuring birds in flight through a forest environment. Having a choice of gift mug is good for adding value, as the customer can choose their gift based on their own personal preference, and also more designs means they have the value of being collectable, which will help to increase sales.
Why is this Discovery Channel gift mug good for marketing?
- Drives sales. As an incentive product promoted by a well known toothpaste brand your sales will be higher. The cup itself is designed by a popular geographic channel known worldwide, and when a brand promotes a product with already high brand awareness, the customer is more likely to purchase it.
- Practicality. A gift mug as a gift with purchase is good for promotions. Mugs will always be used by the customer as they are great to use at home, in the office or at a friends so they will constantly be reminded of your brand. With this mug also being designed well, it means that customers will continue using this mug even after the promotion is over, meaning your brand exposure will be higher.
If interested in promotional mugs and about creating and designing your own promotional gift mug, please contact ODM for more information or ideas! Below are some of ODM’s other gift mug blogs please feel free to check them out.