Promotional earphones by Citibank
Citibank Hong Kong is currently offering free promotional earphones on a number of promotional stalls around causeway bay.
To redeem this item, simply set up an account with Citibank at the participating outlets.
As a promotional tool, earphones are often used to listen to music on smart-phones and music players.
This gives the item a higher perceived value as a result due to associations which such highly valued electronics.
Branded with the Citibank logo at the speakers, it reminds users of their bank of choice and gives additional advertising to Citibank to onlookers. The earphones are packed neatly in a transparent box, the packaging champions a 24 hour customer service hotline and pledge of answering in 20 seconds. These touches help increase overall marketing impact for Citibank.
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