APAC public holidays provide marketers with great opportunities for boosting awareness and engagement. Being aware of these dates enables companies to correspond with each nation’s national holiday events culturally, increasing exposure, engagement, and eventually ROI. This guide highlights key dates and strategies for planning culturally aligned, impactful campaigns across the region.
Why Market Around APAC Public Holidays?
Holiday marketing that is adapted to the diverse range of religious and cultural festivals in APAC may have a significant influence on customer engagement and loyalty in the region. Brands may create powerful connections with customers and elevate seasonal marketing in APAC by creating campaigns that highlight local customs. Every campaign is timely and culturally sensitive when it coincides with important occasions, such as parades, public events, and family get-togethers. This increases consumer exposure and capitalizes on increased holiday spending.
Key APAC Public Holidays and Marketing Ideas in 2025
Building campaigns around cultural and religious festivals in APAC allows brands to connect with audiences on a personal level. Emphasizing holiday decorations specific to each country’s traditions, like lanterns or floral symbols, can make marketing campaigns resonate by reflecting the holiday spirit unique to each region.
China Public Holidays & Core Marketing Ideas
Family values and cultural traditions like lucky money are conveyed during Lunar New Year campaigns
- 01 Jan – New Year’s Day
- 28 Jan to 05 Feb – Lunar New Year / Spring Festival
- 04 Apr to 06 Apr – Qing Ming Festival
- 01 May to 05 May – Labour Day
- 06 Jun – Dragon Boat Festival
- 15 Sep to 17 Sep – Mid-Autumn Festival
- 01 Oct to 07 Oct – National Day Golden Week
Marketing Ideas: Family, Prosperity, and Tradition
Emphasize family unity, auspicious symbols, and traditional values, especially around Lunar New Year and Golden Week.
Hong Kong Public Holidays & Core Marketing Ideas
Hong Kong’s holidays harmonize East and West in festive style
- 01 Jan – New Year’s Day
- 28 Jan to 31 Jan – Chinese New Year
- 05 Apr – Ching Ming Festival
- 18 Apr – Good Friday
- 19 Apr – Black Saturday
- 21 Apr – Easter Monday
- 01 May – Labour Day
- 15 May – Buddha’s Birthday
- 06 Jun – Tuen Ng / Dragon Boat Festival
- 01 Jul – HKSAR Establishment Day
- 18 Sep – Day after Mid-Autumn Festival
- 01 Oct – National Day
- 02 Oct – Chung Yeung Festival
- 25 Dec to 26 Dec – Christmas Holidays
Marketing Ideas: Cultural Fusion and Family Ties
Blend Eastern and Western influences, with family-centric campaigns around Chinese New Year and Mid-Autumn Festival.
India Public Holidays & Core Marketing Ideas
India’s cultural vibrancy with iconic holiday symbols
- 26 Jan – Republic Day
- 01 Mar – Maha Shivaratri
- 14 Mar – Holi
- 18 Apr – Good Friday
- 11 Apr – Eid al-Fitr
- 14 Apr – Dr. Ambedkar Jayanti
- 17 Apr – Ram Navami
- 28 Jun – Eid al-Adha
- 17 Jul – Muharram
- 15 Aug – Independence Day
- 05 Sep – Janmashtami
- 16 Sep – Milad un-Nabi
- 02 Oct – Gandhi Jayanti
- 21 Oct – Vijaya Dashami
- 01 Nov – Diwali
- 15 Nov – Guru Nanak Jayanti
- 25 Dec – Christmas
Marketing Ideas: Diversity, Celebration, and Symbolism
Leverage India’s diverse cultural heritage, focusing on colorful, symbolic celebrations like Holi and Diwali.
Philippines Public Holidays & Core Marketing Ideas
Christmas in the Philippines shines with family, faith
- 01 Jan – New Year’s Day
- 28 Jan – Chinese New Year
- 13 Mar – Maundy Thursday
- 14 Mar – Good Friday
- 15 Mar – Black Saturday
- 09 Apr – Day of Valor
- 10 Apr – Eid al-Fitr
- 01 May – Labour Day
- 12 Jun – Independence Day
- 06 Jun – Eid al-Adha
- 21 Aug – Ninoy Aquino Day
- 25 Aug – National Heroes Day
- 01 Nov to 02 Nov – All Saints’ Day / All Souls’ Day
- 30 Nov – Bonifacio Day
- 08 Dec – Feast of the Immaculate Conception
- 24 Dec to 25 Dec – Christmas Holidays
- 30 Dec – Rizal Day
- 31 Dec – New Year’s Eve
Marketing Ideas: Family, Faith, and Generosity
Highlight family bonds, strong faith-based values, and generosity, especially during the Christmas season and local celebrations.
Vietnam Public Holidays & Core Marketing Ideas
The festive spirit of Tet with community-focused campaigns
- 01 Jan – New Year’s Day
- 25 Jan to 30 Jan – Lunar New Year / Tet Holiday
- 18 Apr – Hung Kings Commemoration Day
- 30 Apr – Reunification Day
- 01 May – Labour Day
- 02 Sep – National Day
- 20 Oct – International Women’s Day
- 25 Dec – Christmas Day
Marketing Ideas: Community, Heritage, and Festivity
Focus on family gatherings, national pride, and cultural celebrations, particularly during Tet and National Day.
Japan Public Holidays & Core Marketing Ideas
Environmentally friendly products in Japanese holiday meals
- 01 Jan – New Year’s Day
- 13 Jan – Coming of Age Day
- 11 Feb – National Foundation Day
- 23 Feb – The Emperor’s Birthday
- 20 Mar – Vernal Equinox Day
- 29 Apr – Showa Day
- 03 May – Constitution Memorial Day
- 04 May – Greenery Day
- 05 May – Children’s Day
- 15 Jul – Marine Day
- 11 Aug – Mountain Day
- 16 Sep – Respect for the Aged Day
- 23 Sep – Autumnal Equinox Day
- 14 Oct – Sports Day
- 03 Nov – Culture Day
- 23 Nov – Labour Thanksgiving Day
Marketing Ideas: Respect, Tradition, and Nature
Focus on environmentally friendly products that are seasonally themed, respect tradition and quality, and are suitable for celebrations such as Golden Week and Tanabata
Indonesia Public Holidays & Core Marketing Ideas
Holidays highlight community and faith
- 01 Jan – New Year’s Day
- 28 Jan to 29 Jan – Lunar New Year
- 29 Mar to 30 Mar – Bali Hindu New Year
- 18 Apr – Good Friday
- 10 Apr to 15 Apr – Lebaran Holidays (Eid al-Fitr)
- 01 May – Labour Day
- 19 May – Ascension Day
- 03 Jun – Waisak Day
- 01 Jun – Pancasila Day
- 28 Jun – Eid al-Adha
- 07 Jul – Islamic New Year
- 17 Aug – Independence Day
- 16 Sep – Prophet Muhammad’s Birthday
- 25 Dec to 26 Dec – Christmas Holiday
Marketing Ideas: Community, Faith, and Togetherness
Emphasize family and community values, particularly around Eid, with products that cater to large gatherings.
Taiwan Public Holidays & Core Marketing Ideas
Family and tradition define holiday celebrations
- 01 Jan – New Year’s Day
- 01 Jan – Republic Day
- 28 Jan to 05 Feb – Lunar New Year
- 28 Feb – 228 Peace Memorial Day
- 04 Apr – Children’s Day
- 01 May – Labour Day
- 06 Jun – Dragon Boat Festival
- 17 Sep – Mid-Autumn Festival
- 10 Oct – ROC National Day
Marketing Ideas: Family, Prosperity, and Cultural Pride
Emphasize family ties and cultural pride, with festive offerings during Lunar New Year and Mid-Autumn Festival.
Thailand Public Holidays & Core Marketing Ideas
Thai holidays bring vibrant celebrations and respect for traditions
- 01 Jan to 02 Jan – New Year’s Day
- 13 Apr to 15 Apr – Songkran Festival
- 01 May – Labour Day
- 05 May – Coronation Day
- 13 May – Royal Ploughing Ceremony
- 22 May – Visakha Bucha Day
- 03 Jun – Queen Suthida’s Birthday
- 20 Jul – Asahna Bucha Day
- 28 Jul – King Vajiralongkorn’s Birthday
- 12 Aug – H.M. Queen Mother’s Birthday
- 23 Oct – Chulalongkorn Day
- 05 Dec – Father’s Day (H.M. the Late King’s Birthday)
- 10 Dec – Constitution Day
- 25 Dec – Christmas
- 31 Dec – New Year’s Eve
Marketing Ideas: Community, Respect, and Celebration
Focus on community gatherings, respect for the monarchy, and vibrant festivals like Songkran and Loy Krathong.
How ODM Boosted Conversion Rates During Lunar New Year
ODM’s marketing strategies were culturally aligned, and it produced exceptional conversion rates during the Lunar New Year, a major holiday in APAC. ODM made sure its brand felt current and welcoming to APAC consumers celebrating the New Year by utilizing unique holiday imagery and holiday decorations that reflect regional icons like red and gold.
In celebration of the upcoming 2025 Lunar New Year, ODM introduced its snake-themed product collection, tapping into the symbolism and significance of the Year of the Snake. APAC customers are particularly drawn to the collection’s uniquely designed products with snake motifs.
ODM’s snake-themed during Lunar New Year 2025
Overview of ODM’s Campaign for APAC Markets
ODM’s Chinese New Year marketing engaged customers and promoted sales by combining culturally appropriate imagery with special holiday-specific discounts. ODM developed a campaign that respected APAC customs and increased interaction by utilizing culturally relevant holiday decorations and visually appealing content that captured the essence of the season. Their strategy emphasizes how crucial it is to follow Lunar New Year themes to connect with local consumers and foster trust.
Key Tactics Used By ODM
- Culturally Themed Visuals: The colors red and gold, which are considered lucky in Chinese culture, were a major component of ODM’s campaign. ODM also offers a collectible series of zodiac-themed products, celebrating each New Year’s sign.
- Exit-Intent Popups and Cart Recovery: ODM was able to increase conversions and re-engage consumers by retargeting visitors.
- Holiday-Specific Discounts: Customers were urged to make holiday-related purchases by offering exclusive discounts during days when sales were at their highest.
Results and Takeaways
Conversions increased by 70% due to ODM’s culturally sensitive strategy, demonstrating the need for prompt interaction and cultural awareness. This achievement demonstrates that companies may attain significant outcomes by coordinating with Chinese New Year conversions APAC themes. Understanding the value of time and APAC holiday marketing insights, ODM implemented a strategy that upholds the relevance of regional customs while fostering stronger bonds with clients and trusts.
Planning For Success in the APAC Market for 2025
Planning around public holidays is crucial for APAC success. A calendar with an APAC focus facilitates local involvement through important cultural events. APAC holiday marketing success may be sustained and the effect of culturally relevant ads can be maximized by businesses via early preparation. Let’s build an impressive and creative brand with ODM!
FAQS
What is APAC in marketing?
APAC, or Asia-Pacific, is a crucial marketing region that includes nations in Oceania, Southeast Asia, and East Asia. APAC marketing techniques emphasize the distinct economic, cultural, and digital practices of these heterogeneous areas.
What are the largest markets in APAC?
China, Japan, India, and South Korea are the biggest APAC markets, while Southeast Asia—especially Indonesia, the Philippines, and Vietnam—has also witnessed significant development.
How do you plan a holiday marketing campaign?
Holiday marketing campaign planning includes knowing the cultural customs of the target audience, establishing specific goals, producing content that speaks to the target audience's culture, coordinating with regional holidays, and planning campaign activities throughout a marketing campaign calendar to guarantee timely involvement.
What is a marketing campaign calendar?
A marketing campaign calendar is a schedule that arranges content releases and campaign activities around important dates, including holidays and promotional times, to guarantee that marketing initiatives are planned and executed consistently.
What types of holidays are ideal for APAC-focused marketing?
Cultural and religious festivals like Lunar New Year, Diwali, and Hari Raya, as well as national pride days like Independence Days, are important holidays in Asia-Pacific. Due to their alignment with very significant festivals, these holidays provide potential for high levels of involvement.
How can my brand effectively leverage APAC holidays?
Campaigns should be coordinated with parades and public events, using culturally relevant themes and imagery, and provide marketing tailored to the holidays in Asia. Particularly during moments of high shopping demand, this strategy increases brand relevance and connection.
