Lately we have turned our attention to the different types of packaging that is found on box sets. The games and movie industry have been found to offer some interesting and clever ways of presenting their limited edition box sets to their hardcore fans for their viewing and playing pleasure. We noticed that the big blockbusters and so-called ‘mega-series movie franchises’ are where the best examples of special editions are to be found. The Harry Potter franchise is based on 7 books and has broken box office records and caused ‘Harry Potter mania’ all over the world.
Take a look at how they have chosen to present the 7 High Definition DVD’s – how else but in an authentic looking traditional Harry Potter suitcase. Have a look to see what else makes this set really awesome:
- Each HD DVD comes in a box-shaped as a Hogwarts text-book
- A collection of Harry Potter bookmarks
- Assortment of Harry Potter trading cards that span the whole series
- A whole bunch of exclusive extra bonus material
Why are DVD box sets popular with the fans?
Movie franchises have millions of fans and followers around the world. Often a movie franchise will span many years, even 10 years. This means that a person will grow up watching the films and create a strong bond to the franchise. A strong bond means a personal bond is formed. So to offer a complete DVD box set that the customer can keep, cherish and watch for many years to come is a very personal and valuable gift. It allows the movie fan to feel they hold a part of something great. They also have the luxury of re-watching the movie series and watching a movie series in a continuous process is known to offer a different insight and reveals aspects that are not noticed when watching the series in the cinema when they were released. The DVD box set should also contain merchandise products and gifts, even a character figurine. The complete DVD box set should also be portable and have a decorative theme related to the movie so the fan can proudly display the limited edition box set for all to see.