If you want to improve brand awareness, a great way to implement this is through promotional products. Chelsea’s promotional product of branded keyring’s is an effective example of increasing brand recognition, every Chelsea fan would love to show off there favourite team’s logo on something as so personnel as keys.


Branded Key Rings For Sports Merchandise

Branded Key Rings For Sports Merchandise

Why Offer Branded Key rings?

Beside giving you something substantial to make your keys more detectable, branded key rings offer a prominent space to print your artwork logo on to it. By flashing your favourite team on to a key ring especially something so used as keys will give the customer a sense of identity and uniqueness. More fans of all sport are starting to acquire team key rings and therefore provides a perfect opportunity for marketers to exploit creating an effective way to increase brand recognition and awareness in the long-run.

Furthermore, the fact that key rings are such a used and displayed item makes them a very effective and efficent marketing tool to implement due their reach.

Promotional products are a great marketing tool. You can give them away for free to increase awareness and scope or as a free gift with purchase that will not only help with arenas but also entice more people into buying a particular product.

What are the benefit of branded Key Rings?

There many important benefit to branded key rings including;

  • Perceived value – By added a a good quality branded print to the keyring will increase the value of the product and ultimately the brand, that will give a competitive edge over major competitors.
  • Brand awareness – a fundament advantage of branded keyring is the increased awareness of the brand. As briefly mentioned, due to the popularity of this type of product will mean the brand and the product will be effectively promoted on a large scale.
  • Brand recognition – equally as important as awareness is brand recognition. The more and more you see the keyring the more times you recognise and think of the brand, which in long run will make consumers remember and potentially favour your brand over competitors.
  • Ultimately increased sales, all the benefits above and added benefit of competitive advantage will combine together to increase sales in short and longer term.

Generally the possible applications of promotional items are diverse and here at ODM we specialise in promotional products.

If you find this applicable, you will surely find our ODM blog useful, visit us and view other promotional goods. Here you will find a plethora of ways to operationalize your marketing efforts. 

In addition, if you’re interested in gift with purchases then please visit our anchor page, with tailored advice on Gifts with purchase.