Branded Products are fantastic for promotional ideas, in this case a successful branded electronic luggage scale by Mindsparkz represents a perfect example of a promotional product. Branded items are a hugely effective  advertising tool, they can bring about benefits including increasing brand awareness, recognition and much more. This electronic luggage scale is useful portable tool that will benefit both consumer and the branded company. Using branded promotional goods like this is a great way to promote ones brand.

Promotional Ideas: Branded Electronic Luggage Scale

Promotional Ideas: Branded Electronic Luggage Scale


Why Produce Branded Items?

Branded items not only benefit the consumer, a common item are keyring’s but also branded items like this offer a prominent space to print a company’s logo upon it, like what MindSparkz have done. By flashing a brand upon such a usable product like electronic scales give an efficient and more exposure form of advertising/ promotion than most medians. Therefore branded items provide a perfect opportunity for businesses to exploit, creating an effective way to increase brand recognition and awareness in the long-run.

Promotional products are a great marketing tool but the question is how should businesses like MindSparkz employ them? The great thing is there are many options.  You can give them away for free to increase awareness and scope or as a free gift with purchase that will not only help with awareness but also entice more people into buying a particular product. Or if the business in question is popular among consumers, you could even offer them as merchandise.

What are the Benefits of Implementing Branded Items?

There are many important benefit to branded key rings including;

  • Brand awareness – As mentioned above,  fundament advantage of branded items is the increased awareness of the brand. As briefly mentioned, due to the popularity of this type of product will mean the brand and the product will be effectively promoted on a large scale.


  • Perceived value – By adding a good quality branded print to the item will increase the value of the product and ultimately the brand, that will give a competitive edge over major competitors.


  • Brand recognition – Equally as important as awareness is brand recognition. The more you see the keyring the more times you recognise and think of the brand, which in long run will make consumers remember and potentially favour your brand over competitors.


  • Ultimately increased sales, all the benefits above and added benefit of competitive advantage will combine together to increase sales in short and longer term.

Overall the possibilities for branded items are endless and the and the benefits of implementing such a strategy are vast.

Here at ODM will special in branded items and promotional products, to find out m ore visit our blog here.

In addition, if you’re interested in gift with purchases then please visit our anchor page, with tailored advice on Gifts with purchase.