Looking for a marketing gift that would help you to capture customers? Daiei is currently using a plastic file as a marketing gift. This plastic file would be given to customers who sign up for their membership card.
Daiei is one of the largest supermarket chains in Japan. Founded in 1957 and based in Kobe, Japan, Daiei runs more than 3,000 stores across the 4 Japanese prefectures. In addition to selling groceries, Daiei is also a department store, selling electronics, home furnishing and clothes.
Capture Customers – Marketing Gift by Daiei
How did this marketing gift capture customers?
This marketing gift captures customers due to its attractive design. The design of the file is a cartoon picture of a happy family standing on a rainbow in the clouds. This paints a cheerful image, attracting the attention of potential membership card holders.
The cartoon characters on the file are trees. Through this, Daiei is trying to show that it is environmentally cautious and cares about conserving the environment. This would help Daiei to attract customers who only want to purchase from environmentally friendly companies. It also helps to increase Daiei’s reputation.
Benefits of offering a marketing gift
Offering such a marketing gift would definitely help Daiei to get more people to sign up for their membership card. Although signing up for the membership card is complimentary, offering a marketing gift makes the membership card even more attractive. This is because a tangible benefit is seen to be gained from signing up for the membership. In the long run, sales of Daiei would increase as those with membership cards would want to make use of the card and so, shop more at Daiei.
Another benefit of offering a marketing gift is free advertisement for the company. Daiei has branded the plastic file with their logo on the top left corner of plastic file. Whenever the file is used, others would be able to see the file and they would take notice of the logo on the file. This would help to advertise Daiei. This cost effective method of advertisement works better than placing an advertisement on TV or in magazines.
