American Express, best known for its credit and charge card is currently holding a promotion in 313 Somerset, Singapore.

Promotional Gift – Cardholder and Pen

For any foreign exchange transaction worth SGD 800, customers will receive a free cardholder and pen set. This promotional gift set is elegant and seems to be targeting the business travellers…

With its functionality, this set of promotional items would definitely capture their attention! American Express also did a brilliant job on branding in order to raise awareness and enhance brand recall. This would surely help in maximizing its marketing effort!

Check out the following blog posts for more promotions offered by the banking industry: