Scott’s Emulsion, a children health supplement manufactured by GlaxoSmithKline, is offering free magnetic board, stickers and felt pen as part of a promotional GWP campaign in Hong Kong. In order to attract its younger customer, Scott’s Emulsion partnered with “Thomas & Friends”, the famous tank engine, to create an unique weekly calendar.
Familiar with their favorite cartoon tank engine, the younger client will most certainly be attracted by the product when on shelf. Additionally, the on-pack gift is there to remind both parents and children of when to take their Scott’s emulsion for a healthy lifestyle. Lastly, the calendar also encompasses collectible stickers, thus favoring repeat purchase of the product. A practical gift with purchase fitting perfectly the characteristics of the supporting product.