France is famous for its perfume industry. It is an old tradition and so not surprising to see emphasis on fragrances for young children. “Arthur et Lola” by Bebisol is one that caught our eye.. Here is a special offer, promo including a nice plush toy packed together with scent in a fun coloured plastic box.
This is very attractive and takes up a lot of retail shelf space making the offer ever so visible. Children will be attracted to the fun plush (and box) Parents will be attracted to purchase the set and offer the plush as a gift to their child. Growing up the child will associate the Plush and fragrance/brand together and hopefully become a loyal customer..
Creating these links at such a young age is impressive for a brand and shows how effective promotional products can be for children.