Classic, yet extremely efficient, Get 27 has chosen a free glass as a gift with purchase to promote their drink in France.
Co-branding with Perrier for this glass on bottle is an excellent idea. Get 27 is a liquor to be diluted with a soft drink, possibly with some Perrier. Using cobranding the 2 brands unify their marketing forces & budget. In this situation, both parties win
- Perrier can expose its image to new potential customers
- Get 27 gets to share its communication costs of this on pack gift .
Many associations can be made in drinks business, and co-branding can be a great idea to get more visibility. Bottle Neckers are just 1 example. Can you use this method to help offset costs for your next promotion? Always looking for more case studies
Sport businesses, snack brands, restaurants, bars – whoever you are, open your mind, choose the right promotional product & work with new partners!