Co-branding with Perrier for this glass on bottle is an excellent idea. Get 27 is a liquor to be diluted with a soft drink, possibly with some Perrier. Using cobranding the 2 brands unify their marketing forces & budget. In this situation, both parties win
- Perrier can expose its image to new potential customers
- Get 27 gets to share its communication costs of this on pack gift .
Many associations can be made in drinks business, and co-branding can be a great idea to get more visibility. Bottle Neckers are just 1 example. Can you use this method to help offset costs for your next promotion? Always looking for more case studies