Here we see a current promotion from Coke in Australia.   Hooded tops are a good seasonal promotion item as it is currently winter season there.

For just 2,000 Tokens, collected from purchases of Coke, you can play in style with this officially licensed hoodie jumper.   This is a co-branded promo with Playstation.

Fancy yourself as a bare knuckle boxer or a heavyweight champ? Slug it out with the toughest of underground fighters all the while looking the part!   You can play ‘The Fight’ exclusively on PS3.

A similar promotion might not go down so well in the UK these days with so many hooded thugs on the streets this week.   Fashion does have a tendency to be cyclical though and maybe Hoodies will be an acceptable promo there next year…