However there is a failure on the part of the advertising to showcase some of the more interesting items – instead only showing the handles meaning there is a complete surprise.
With the gift items shrouded in mystery, this promo may fail to attract as much interest since no one knows whether the gifts will be worth the purchase or not. What do you think ?
Suggestion: Kikkoman could do with more transparent promotions that complement its retail items. Transparency in the promo could invoke impulse purchases. Other ideas….
- soy sauce dispenser or soy sauce based recipes could work really well.
- kitchenware redemption scheme which Wellcome HK used is also another great alternative.