Frozen Food Company, Birds Eye, have come up with this on pack promo that entitles consumers to receive a bear keychain. Simply purchase a pack of frozen food to receive a Clarence bear keychain. This promotion can be found in across supermarkets in the UK and Ireland. Read on to find out more about this promotion!
Collectibles to Boost Sales
Using collectible items as promotional products could help boost sales greatly as people would be enticed to collect all the different designs. As there would only be one bear keychain packed along with the frozen food in the packaging, consumers would have to purchase more packs in order to collect the different designs. Random keychain are pre-packed into these packaging, hence, consumers would not know which bear keychain is in which pack. They may end up getting the same design again and would thus purchase even more packs to get the bear that they want.
Branding On Pack Promo Gift Items
Branding is crucial in helping your company to boost sales. Birds Eye has made use of branding in their on pack promo by giving out their “spokesbear” as promotional gift item. Just by one look at the bear keychain and most people would be able to identify it as the logo for Birds Eye. Using a prominent item as giveaways to consumers, it would be able to create brand awareness. Simply add on your logo name on the bear keychain could increase sales greatly! When people come across these keychain, they would be able to notice your logo name. In the long run, it could enhance brand loyalty as well as acting as a free walking advertisement for you. Even if others may not notice the logo name, they would be able to recognize the bear figure and know it’s from your company.
Check out other items that you could include when having on pack promo: