Shiseido is currently offering a gift with purchase. This promotion can be found at the Shiseido store in Metro Paragon. With S$160 spent on Shiseido products, customers can receive a set of cosmetics along with a cosmetic pouch. This cosmetic pouch comes in two vibrant colours, orange and blue.
Shiseido is a Japanese hair care and cosmetic producer. Founded in 1872, Shiseido is one of the oldest cosmetic companies in the world. It is the largest cosmetic firm in Japan and the fourth largest cosmetic firm in the world. Their products can be found in major departmental stores all over the world, mainly in the Asian market.
Shiseido’s choice of gift with purchase
Shiseido has made a wise choice by using a cosmetic pouch as their gift with purchase. Being a cosmetic brand, a cosmetic pouch can be used my customers to store their products. The pouch is also stylish and compact, allowing convenience for the user. It is important to ensure that the gift with purchase chosen is related to the product of the brand. This way, the benefits of the gift with purchase can be enhance.
A cosmetic pouch also allows much room for branding. Branding can be engraved onto the zip of the pouch. Alternatively, the logo of the brand can be printed on the front of the pouch. Branding is important as it aids with brand recollection. Every time the customer uses the gift with purchase, she will remember the brand. This will help to build up the brand’s image in the customer’s mind. Also, when the customer brings the gift with purchase out, it is a form of free advertisement for the brand. This will help to improve brand recognition. It may also expand the customer base of the brand!
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