The ODM Group conducted conference tracking and analysis of Riseconf 2015 to find out what the most important topics were. Taking place between July 31st-August 1st in Hong Kong it is one of the leading tech conferences in the world. In this blog we also aimed to find out who the most active tweeters were. These people made good use of the popularity of the event to voice their opinion, and thus increase people’s awareness of them.
What was the result of our conference tracking and analysis?
Following the event on twitter we found out which the most mentioned words were, as seen in the wordcloud above. The founders of the event placed a lot of importance on startups which was also reflected in our results. In order to promote exciting new startups they offered 25 companies to exhibit for free, as opposed to the HK$9,950 normally charged.
One of the most talked about startups at the event was AppVirality. The India-based company created an app meant to help other startups launch and promote themselves. Having already received funding from Google and being a finalist in Startup Asia Singapore 2014, it is definitely an exciting new company to look out for.
A lot of other companies also followed this event closely to find out about new market trends. KPMG had a very active presence and was mentioned a lot. Having a company of this size show interest in the conference shows how important it is.
The top tweeters from the event are seen in the list above. These people managed to get their name out there and also helped to create an interesting discussion regarding the event on twitter.
The ODM Group is always following new market trends by tracking events and conferences. For more of our case studies on previous conferences see the list below: