We spotted an excellent cosmetic product display by Watsons at a shopping mall and we absolutely love the set up. Their display is very engaging and customers were able to personally try their products.
The simple visual elements and excellent positioning are what made this POS makeup display example really attractive. But, as marketers, what can we learn from Watsons’ cosmetics merchandise display?
The market shelves are packed full with so many cosmetics brands and what better way to stand out than setting up your own in-store display that drives foot traffic and attracts crowds? This example by Watsons’ is effective because all the elements put into the cosmetic product display are visually enticing:
Marketers can use gift with purchase when they purchase a certain amount. One of the best cosmetic freebies is custom cosmetic pouch as it’s easy to produce in bulk and very flexible in terms of marketing and functionality. Here’s a great example:
Cosmetic brands, especially startups, should create buzz in store with contest giveaways. A gwp toiletry bag for men and women is a fantastic promotional idea to get customers talking about your brand.
Another way for cosmetic brands to make an impact in-store is to use custom POS displays that really reflect their brand name. Jelly and Gelato’s POs display is one good example. The display looks “yummy” and the choice of color certainly appealed to the younger market.
So, if you want to get your customers talking about your brand, make sure to think about your cosmetic product display- from adverts to marketing giveaways and promotional items. Luckily, The ODM Group is here to help you out!
With years of experience in the promotional products industry, you can rely on us for designing, sourcing, and manufacturing of promo gifts, POS display units, and custom retail merchandise. Contact us today!
For more cosmetic display ideas, browse through the blogs below:
We spotted this POS display with live demonstration and video POS display at a trade show event last year. It was an awesome way to retain client and customers’ interest:
See how L’Occitane utilised a POS display to make a great impression on target market:
Combining the power of Video display and effectiveness of a POS display, SK II wowed passersby
These colorful and creative POS display examples are worth copying!
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