Cathay Pacific and Philips have partnered to offer an exclusive cosmetic promotional gift, a pocket mirror, with the onboard purchase of the Philips Eye Brightener. This was spotted in the July / September 2018 Cathay Pacific in-flight duty free magazine.
In-Flight cosmetic promotional gifts are a great opportunity to boost sales and increase customer impulse buys. If shoppers are getting something extra in a one-time offer, they are more likely to purchase the consumer good.
We like what Philips have done here as the cosmetic promotional gift compliments the product on offer – what better way to see the results of your product than a complimentary mirror? A gift with purchase is therefore a fantastic way to engage customers into thinking they are getting more for their money.
When customers are on a flight, (on route to a holiday or coming back from a business trip), they are more likely to be in a ‘treat myself’ mood than usual. Here is certainly an excellent moment to capture the customer’s attention with an additional cosmetic promotional gift or personalized promotional & marketing gift items.
Many companies similarly use a cosmetic promotional gift, or a duty free promotion to boost their sales at the airport or onboard aircraft. We love how KitKat did this here:
Furthermore, you can use Christmas as an even greater opportunity to engage customers with a cosmetic promotional gift:
Why not engage customers before they even get on the plane?
Another brand, Elizabeth Arden, also uses custom cosmetic pouch gift to compliment its products
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