Despite their traditional appeal, board games continue to captivate people. They provide an avenue for social interaction, mental stimulation, and entertainment. Considering this, why not explore innovative marketing strategies inspired by these games, such as creating a custom Monopoly board game?
This blog provides a step-by-step guide on how to acquire a Monopoly game license and how to use this popular game in marketing. So. let’s get started!
Monopoly is a classic board game that involves players moving around a board, buying and trading properties, and aiming to become the wealthiest player by bankrupting opponents.
This board game is designed for 2-6 players. Monopoly includes a gameboard, 8 Tokens, 28 Title Deed Cards, 16 Chance Cards, 16 Community Chest Cards, 32 Houses, 12 Hotels, 2 Dice, Money Pack and instructions.
The word “monopoly” has a specific legal meaning and is also a trademarked term in the context of board games. Hasbro, the company that produces the popular board game Monopoly, holds a trademark for the name and associated elements of the game, such as the design, board layout, and game mechanics.
Trademark law protects brand names, logos, and other identifiers associated with specific products or services. When a company obtains a trademark for a particular name or phrase, it gives them the exclusive right to use that mark in connection with their goods or services.
As a result, other brands or companies are not allowed to use the term “monopoly” for their board games because it would infringe upon Hasbro’s trademark rights. If another company were to create a game and use the term “monopoly” in its name or marketing, it could potentially lead to legal issues, including trademark infringement claims by Hasbro.
Here’s a step-by-step guide on how to get licensed:
As a result, other brands or companies are not allowed to use the term “monopoly” for their board games because it would infringe upon Hasbro’s trademark rights. If another company were to create a game and use the term “monopoly” in its name or marketing, it could potentially lead to legal issues, including trademark infringement claims by Hasbro.
Here’s a step-by-step guide on how to get licensed:
Start by conducting research about licenses and regulations for board games in your country. Look into the legal requirements, fees, and restrictions for obtaining a game license.
Monopoly is a trademarked and copyrighted board game owned by Hasbro. Visit the official Hasbro website and find their licensing department’s contact information.
Email or call Hasbro’s licensing department to express your interest in obtaining a Monopoly game license. Provide details about your business, such as the type of products you plan to develop, distribute, or sell.
Wait for a response from Hasbro’s licensing department. They will likely provide you with further instructions and information about the licensing process.
If instructed, complete the application form provided by Hasbro. This application will require details about your business, your intended use of the Monopoly brand, and any other relevant information.
If required, submit the required licensing fees as outlined by Hasbro. These fees can vary depending on the scope of the license and your business objectives.
Hasbro may review your application and may ask for additional information or documentation. They might also negotiate terms and conditions for the license agreement.
Once both parties have reached an agreement, you will receive a license agreement from Hasbro. Carefully review the terms and conditions, and if satisfied, sign the agreement to finalize the licensing process.
After signing the agreement and submitting any required documentation/payment, await the approval of your Monopoly game license from Hasbro. The timing of this approval can vary, so be prepared for a potential waiting period.
Once your license is approved, you will receive a license certificate from Hasbro. This certificate confirms your legal right to develop and sell Monopoly-branded products.
Unlike conventional promotional items, a custom monopoly board possess a unique allure and multifaceted appeal that set them apart.
The enduring legacy of Monopoly as a household name across generations and cultures forms the bedrock of its promotional potency.
Its timeless gameplay and iconic imagery resonate universally, tapping into a collective nostalgia that spans demographics.
By leveraging this recognition, businesses can establish an immediate and profound connection with their target audience, leveraging the game’s inherent appeal to leave a lasting impression.
The perceived value of a custom Monopoly board game surpasses that of typical promotional items.
Its tangible nature and association with leisure and entertainment elevate its perceived worth, positioning it as a prized possession rather than a disposable giveaway.
Additionally, the game’s durability and potential for repeated use ensure prolonged exposure to the brand, extending its impact far beyond the initial interaction.
Unlike traditional promotional items that often fade into the background, custom Monopoly board games foster active engagement.
As players interact with the game, negotiating properties or collecting branded cards, they participate in an immersive experience directly linked to the company’s identity.
This interactive engagement solidifies brand recall and creates memorable associations, ensuring that the brand remains at the forefront of the players’ minds.
The customizability of Monopoly board games offers an unparalleled opportunity for branding ingenuity.
Companies can infuse their unique brand elements into every facet of the game, from the board design and property names to the cards and playing pieces.
This level of personalization transforms the game into a dynamic canvas for brand storytelling.
Each interaction within the game becomes a subtle yet powerful touchpoint for brand visibility and narrative immersion.
Indeed, not just for fun and entertainment, the promotional potential of the Monopoly board game is incomparable. Here are smart strategies on how to add this idea to your marketing.
Sell Monopoly board games as a primary product in your store. You can offer special editions, themed versions, or bundles with related merchandise to attract different customer segments.
Use Monopoly games as prizes in contests or giveaways. This can be done online through social media campaigns, in-store promotions, or as part of larger events to engage your audience and create buzz around your brand.
Display Monopoly boards in your store or cafe as part of the decor. Create a designated play area where customers can enjoy the game while waiting or socializing. This enhances the customer experience and encourages longer stays, potentially leading to increased sales.
Provide Monopoly games for customers to play while they’re at your establishment. This could be in waiting areas, lounges, or dedicated gaming sections. It keeps customers engaged and entertained, enhancing their overall experience.
Offer Monopoly board games as corporate gifts or promotional items. Customise the boards with the company logo or branding for a personalised touch. This can be an excellent way to strengthen relationships with clients or partners.
Create promotional bundles where purchasing specific products or services from your business includes a free Monopoly board game. This incentivises customers to buy more and adds value to their purchases.
Collaborate with other businesses or brands to create limited edition Monopoly boards featuring joint branding. This can attract fans from both sides and generate interest in your offerings.
Customizing a Monopoly board game as a promotional product is a fantastic idea to increase brand visibility and engagement. Here are some creative ways to customize various elements of the game:
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Customizing a Monopoly board game as a promotional product offers many opportunities to creatively showcase your brand while providing an engaging and memorable experience for your audience.
You can effectively elevate brand visibility and leave a lasting impression on customers by tailoring various elements such as packaging, board design, tokens, cards, and interactive features to reflect your brand's identity, values, and messaging.
The customisation process allows for innovation and uniqueness, enabling your brand to stand out on shelves and resonate with the target audience.
Whether through personalised tokens, branded currency, or thematic designs aligned with your marketing strategies, a customised Monopoly board game can be an effective promotional tool that engages customers, reinforces brand recognition, and fosters a positive association with your company.
We, the ODM Group, are a company that specialises in providing promotional products and custom merchandise solutions for businesses. When it comes to customising board games for promotional purposes, we offer various services and expertise to assist companies in creating tailored and branded board games.
With a team of skilled designers, we create customised game boards, packaging, tokens, cards, and other game components. To ensure a cohesive and impactful design, they can incorporate the client's branding elements, such as logos, colours, and messaging.
Custom Monopoly Board Game FAQs
All you need to know about custom Monopoly board game!
No, producing and selling Monopoly-themed products without a license from Hasbro is a violation of their trademark and copyright rights. To legally develop and sell Monopoly-branded products, you must obtain a license from Hasbro.
The fees for a Monopoly game license can vary depending on the scope of the license and your business objectives. It is best to contact Hasbro's licensing department for detailed information on the fees associated with obtaining a Monopoly game license.
No, using the Monopoly brand in your advertising without a license is also a violation of Hasbro's trademark rights. To use the Monopoly brand in your advertising materials, you need to obtain a license from Hasbro. It is important to follow the terms and conditions outlined in the license agreement to ensure compliance with Hasbro's guidelines.
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