7 Key Things to Look For a Custom Packaging Manufacturer

Custom Packaging Inspo from the Global Sourcing Fair

As mentioned, we just spotted this custom gift box idea from the recent sourcing fair our team just attended. Here’s what we love about this

•  Premium Quality

The box itself is obviously made of high-quality materials. The thick cardboard used with this premium packaging box makes it sturdy and last longer.

•  Functional Design

Aside from the quality of the product, we also love the design of this custom packaging. It is an excellent idea to pack gift sets ideas such as stationery sets and hygiene or cosmetic sets.

• Elegant Cover

The packaging exudes elegance and aesthetic charm with its pink and glittery cover. The suitability of this box for the health and cosmetics industry is evident. Moreover, by customizing the colour, it can easily complement any business and product type.

• Eco-friendly 

Another thing we love about this box is it’s guaranteed safe for the environment. Made from recyclable materials, this sustainable packaging idea is ideal for businesses supporting green marketing campaigns.

What Should You Look for in a Custom Packaging Manufacturer?

When looking for a custom packaging manufacturer to work with, there are several important factors to consider. Here are some of the key things that you should look for in a packaging manufacturer:

1. Expertise and Experience

Companies should look for a manufacturer with expertise and experience in producing packaging for their specific industry and product type. This can ensure that the manufacturer is familiar with the particular requirements and challenges of their products and can create packaging that is both effective and efficient.

You may gather the manufacturer’s background and research their previous project and companies they had worked with. You may also seek suggestions from your colleagues in the industry who have been experienced in hiring a manufacturer to produce their custom packaging.

2. Customization Options

A good packaging manufacturer should be able to offer a wide range of customization options to meet the unique needs of each customer. This includes custom sizes, shapes, materials, and printing options.

In addition, it should be able to work closely with the company to create packaging that meets their exact specifications. Look for a custom packaging manufacturer with reliable designers to help you develop the design you need.

3. Quality and Durability

The quality and durability of the packaging is a critical factor to consider. The packaging should be able to protect the product during transportation and storage and should be made from high-quality materials that can withstand wear and tear.

Therefore, you should look for a manufacturer that uses high-quality materials and production processes to ensure that their packaging is strong and durable.

4. Turnaround Time and Capacity

Another important thing to consider in a custom packaging manufacturer is its turnaround time and capacity. Partner with a company that can meet its production timelines and produce the required packaging quantity.

Furthermore, the manufacturer should have efficient production processes and be able to work with you to create a production schedule that meets your needs. It should be able to meet the deadline you provide for the delivery of the items.

5. Cost-Effectiveness

Arguably, the cost of the packaging is an important factor to consider. Thus, you should look for a product packaging manufacturer that offers competitive pricing while maintaining high-quality standards. The manufacturer should be able to provide cost-effective solutions that meet the company’s budget requirements.

6. Sustainability

Many companies are increasingly interested in using environmentally-friendly packaging materials and manufacturing processes. Thus, if you also support sustainable marketing should look for a manufacturer that offers sustainable packaging options and has a commitment to reducing its environmental impact.

7. Customer Service and Communication

Good customer service and communication are essential when working with a packaging manufacturer. Look for a manufacturer that is responsive and communicative and can provide regular updates on the status of their order.

Furthermore, the manufacturer should be willing to work closely with your team to address any concerns or issues that arise during the production process. In that way, you can avoid delays and possible problems.

The ODM Group highly supports sustainability in producing promotional products. Check out our newest sustainable packaging idea. 

Get inspired by these packaging ideas we’ve featured before:

Unlike traditional packaging materials such as paper and plastic, which can take hundreds of years to decompose and release harmful chemicals into the environment, bamboo can naturally break down and be composted. This makes bamboo packaging a great environmentally friendly option.

Moulded pulp packaging is made from fibres of natural materials such as sugarcane, corn, bamboo and wheat straw as well as recyclable objects like paper and cardboard. They are mixed with water to form a slurry that will undergo wet or dry pressing to form the moulded pulp packaging we all know.

Because of its durability, kraft paper is the most used packaging material. It is made through the sulfate pulping process.

A wine box or wine caddy is a great way to deviate from the usual cardboard box packaging we see on retail shelves. As packaging serves as the first point of contact with your customers, it is only crucial to plan it really well.

Bamboo and cork make a perfect packaging idea for different products. Learn which idea will fit yours.

Benefits of Using Custom Packaging in Marketing

Custom packaging ideas can offer a range of benefits for businesses looking to improve their marketing efforts. Here are some of the key benefits of custom packaging in marketing:

• Branding: Custom packaging allows you to showcase your brand and create a consistent, cohesive look and feel for your products. This can help increase brand recognition and build brand loyalty among customers.

• Differentiation: In a crowded marketplace, custom packaging can help your business stand out from the competition. By creating unique packaging designs, you can differentiate your products and attract the attention of potential customers.

• Customer Experience:  Custom packaging can help create a positive customer experience, from the moment a customer receives their package to the moment they open it. You can improve customer satisfaction and build stronger customer relationships by designing visually appealing, easy-to-open, and well-organized packaging.

• Social Media Sharing: Eye-catching and unique custom packaging can inspire customers to share photos and videos of their purchases on social media, creating valuable word-of-mouth marketing for the business.

• Eco-Friendliness: Using eco-friendly materials and production processes, you can appeal to customers who prioritize sustainability and environmental responsibility. This can help build a positive reputation for your company and attract customers who value environmentally-friendly products.

To Wrap Up

Packaging indeed plays a crucial role in all types of business. They don’t just provide protection but also add to the product’s overall look. However, aside from creative graphics, its functionality should never be compromised.

With that said, collaborating with a trusted custom packaging manufacturer is absolutely a must.

Harnessing Our Creativity

ODM Group has two decades of experience creating and sourcing promotional products and packaging ideas for local and international companies. We are a promotional products agency specialising in sourcing, designing, and manufacturing marketing gifts, branded merchandise, retail displays, and product packaging. We work closely with local suppliers in Vietnam and China to ensure the goods are made according to your branding requirements.

Our team of merchandisers combine low-cost sourcing solutions with excellent manufacturing solutions. With our closest customers, we strive to become their De Facto office in Asia, offering complete transparency and partnership.

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