We’ve seen a lot of big outdoor displays from different brands. But, this custom outdoor display from Cartier is massive! It’s almost half the size of most shopping malls. As a matter of fact, everyone could see this oversized display a few kilometres away.
It was an extraordinary promotional display as it has become a tourist spot. That is because this Ferris wheel is the largest advertising Ferris wheel in motion in Southeast Asia.
This Ferris Wheel sits magically outside the newly renovated Cartier store at ION Orchard. This 14-metre Ferris wheel boasts almost 2,688 flashing light bulbs. Just imagine how beautiful the lights are every night. The so-called carts on the Ferris wheel look like the boxes from Cartier.
This marketing campaign of Cartier doubles as their Holiday decor for Ion Orchard.
Overall, this may be one of the best marketing campaigns that we’ve seen this year. Kudos to the team behind this ambitious outdoor advertising display from Cartier!
Should you want to have your very own custom outdoor display, please don’t hesitate to contact ODM. We have an experienced team that will answer all your manufacturing queries. Our product designers and merchandisers can also help come up with unique POS display ideas and unique custom promotional merchandise for your brand.
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