We chanced upon this cool Suica stall in a metro station in Tokyo, and we can’t get enough of their custom retail merchandise! When our staff last visited Japan, we could not pass up the chance to go and check out all the “kawaii” products inside!
The Pasmo or Suica card is a smart card used for travel on subways, trains, and buses. It’s a rechargeable prepaid card that also functions as a stored value card, meaning Suica card holders can use it to pay for small purchases.
They have a small shop with lots of Pensta-inspired products that are really eye-catching and irresistible. Pensta is their penguin mascot popular all over Japan. We spotted penguin stationery products, branded ceramic cups and mugs, plush wallets, and a penguin Point of sales display. These are really awesome products and we believe other brands can learn a thing or two from Suica.
What we really like about their exclusive merchandise is the use of their mascot to further improve their visibility and market reach. As such, Suica was able to touch a wider range of consumers- from young school children to working adults. Let’s take a look at some of them:
Suica has been winning a lot of local and international fans due to its fantastic line of stored value card merchandise. We absolutely love all the visual elements in their shop.
Their signature brand colors are evident in their product designs, store, and brand packaging design. Products are neatly displayed on shelves and the LED light signage looks lively and easy to spot from afar, compelling commuters to stop by and make a purchase.
Like these ideas? Get in touch with our design team, Mindsparkz to learn about how we can help you create meaningful product designs for your business. Or speak with The ODM Group today! Our friendly staff will be more than happy to assist.
For more design and marketing inspiration, we listed some of our favorite blogs below. Do check them out!
Check out Line’s colorful merchandise! Learn how the brand utilized the end of gondola to showcase their merchandise:
This blog shares some tips on designing custom shaped bags:
Spotted these silicone phone cases at Canton Fair. Fun designs stood out at the trade show.
Finally, check Out Nickelodeon’s cool TV merchandise:
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