Packaging is a key factor that can drive up the perceived value of a product as it makes the proverbial first impression. First impressions are essential because they either attract or distract a consumer in seconds. In some cases the packaging will cost more than the actual product itself !
Commodity items can be fairly dull and monotonous when given as standalone gifts. Therefore, adding an intricate packaging makes the merchandise not easily forgotten – At the very least labels can provide a cost effective yet professional looking means to dress up a product.
Here are some points to note while brainstorming for new packaging ideas:
Always think presentation when you are looking into dressing up your promotional product, never assume that it is a waste as many packaging options can be designed to reinforce your message to customers.
Remember to allow for barcodes and instructions on packaging if this is destined for retail market. ODM works with translation services in Hong Kong and China for making multiple language instruction sheets as required.
When two famous brands team up, it's not just a partnership, it's a powerhouse of… Read More
Narrowing down the selection of products that you offer at your gift store can get… Read More
End cap displays are strategic marketing fixtures essential for retail environments, positioned at the end… Read More
View Comments