Family Mart has partnered with Marvel to offer Ant-Man merchandise as part of the movie marketing incentive campaign for the imminent release of Marvel’s Ant-Man. Family Mart is offering two cinema tickets to Ant-Man, plus an Ant-Man designed mug, as part of the promotional deal.
How does incentive movie marketing work?
By offering such incentives as part of a deal, customers are much more likely to purchase the product if they perceive it to be of greater value. As can be seen, the price for the package is 499元, compared to the normal price of 839元.
This will incentivize customers into purchasing the deal, not for the money that will be spent but because of the savings that can be made from the purchase. This is a common approach, for example, when companies offer to buy two get one free. The amount lost from offering a discount or free product is much less than in comparison to the amount earned through the increased sales.
Through their partnership with Family Mart, Marvel is able to increase attention for its new film, while Family Mart gains increased sales through customers purchasing the Mug and tickets from them. Family Mart is using their FamiNews board to advertise this offer, alongside this is FamiWifi, FamiPort and FamiClub etc.
The choice in product, a mug, has allowed for a highly customizable item with large space for branding, making it perfect for promotions. These can be produced with different materials, shapes, prints etc. which allows it to be used in great variation: from a cheaper, low-end giveaway to more expensive corporate gifts. By offering an Ant-Man mug, Family Mart has targeted a specific audience, mainly a younger demographic, though parents and adults will buy as well.
How can ODM help?
Enquire @ ODM for more ways and explanation on how you can vastly improve your business. Our product designers will be able to provide you with multiple unique and interesting ideas for you to wow your audience and increase brand recognition. The specialists here are capable of assisting you throughout every process to ensure a pleasant experience. Contact ODM now!