Fortress is a well-known electronics store. This Blog aims investigate the Instore Marketing of a Fortress store in Hong Kong. It will look at the unique POS display and Gift with purchases.
The unique POS Display
As you can see from the photo this LED decoration of the Puma logo is highly eye-catching. The LED decoration is multi-colored and changes frequently. This color changing POS display is likely to draw the attention of passers-by. It may influence them to investigate the display and promotion. Using this LED decoration it is a great instore marketing method. It converts a large amount of the footfall into potential clients. Take a look here at how LED decoration have been used by other companies in the past.
Instore Marketing Promotional Items
In Fortress customers need to spend a specific amount upon electrical goods in order to qualify for this instore marketing promotion. This is a great example of a tiered gift with purchase. Depending on how much the customer pays for the electronic goods. They will receive a promotional gift of either a satchel bag, a hat, t-shirt, wallet, towel, cups and various other miscellaneous items. As an instore marketing strategy. Offering a gift with purchase is a brilliant method of increasing revenue for Fortress. The customer has an incentive to purchase more or increase the value of their purchase. This is in order to qualify for the promotional gifts.
Take a look at these other enlightening POS display ideas that can raise awareness of your promotion:
- Trade show 101: Attract customers with POS Displays
- An eye-catching drinks POS display
- How POS Display Makes Your Whiskey Brand Stand Out from the Crowd?
- Eye-catching POS display by Chivas Regal
- Ben & Jerry Chunkfest 2011 featuring POS Display & Promo Products