Here we see The Kilkenny Design Centre using promotional products to great effect in announcing the arrival of a new range of ovenware products. This beautifully hand crafted set of tiny jug and bowl by pottery designer Nicholas Mosse (worth €28) is available on purchases over €140 at the Kilkenny Design Centre. This high end gift has great value and its artisan value really stands out.
The offering of a high end promo product seen in this case has many attributes. The branding aspect is less important in this situation as the artisan design by Nicholas Mosse is its main drawing point. The offering is aimed clearly to its target group of customers rather than to mass consumer. In this situation a hand crafted design item works wonderfully and offers a more personal touch. Such a product also works great as a corporate gift.
How gift giveaways can help a brand launch a new range of products
The main point of promotional products in conjunction with the introduction of new ranges or product is that it draws attention and increases sales. With the increase of sales the new product range is able to gain exposure in the market and more consumers will become aware of its existence. New product ranges are important to capture new customers as well as to keep loyal customers interested and satisfied. Moreover product ranges usually include a number of themed or related items. Henceforth the probability that more than just one product will be purchased and in many cases all products included in a range will be bought at the initial purchase. Additional purchases at later stages may even be made in order to complete a product range. That is why the promo gift has such impact when offered with the launch of a new product range.