King Power Duty Free (Macau) has monthly promotions to attract customers to shop in the store. For its September promotion, Police are giving away a free promotional air mattress with every purchase of its sunglasses.

As a promotional product the item appeals to the target customers of Police, who enjoy outdoor activities, giving the product synergy with the brand.  This makes it a great incentive product for consumers to choose Police over other brands.

In terms of Marketing, the mattress sports a large Police logo, further advertising and increasing publicity when their customers use the item outdoors.

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