PUMA, one of the largest global sports brands
Originally known as the Dassler Brothers Shoes factory back when it was founded back in 1924, the company was re-branded as PUMA in 1948 and haven’t looked back since. PUMA designs, manufactures, sells and advertising for shoes, clothing and accessories. This limited edition PUMA bag appeals to both women and men. It comes in 2 modern colors: purple/black for women, and black/silver for men. The lightweight bag is ideal for carrying your belongings before going to play sports or walking outside. It also combines perfectly with your sneakers or your jacket for everyday life. In fact PUMA offers performance and fashion items products inspired from the world of sport, especially training & fitness, football, running and motor sports.
Benefits of the gift with purchase
With this marketing technique, PUMA wants to increase its sales in Asia. Offering a gift with a purchase is meant encourage people to purchase items. Consumers are more likely to purchase a product with an extra free gift. It can also be a far greater incentive than a simple discount, while costing the company less in many cases. This advertising technique is used in many different industries to differentiate themselves from the competition and improve brand recollection. A bag is made to be worn outside, so when customers go out with this product, everyone can see the logo of the brand. The image of the brand improves while also customer loyalty increases.