Once again, Chloé is offering a promo gift. Previously, Chloé offered a branded leather beige purse with every bottle of perfume purchased. This promotion was available in a French duty free store at Charles de Gaulle airport. This time round, SeeByChloe Fragrances is carrying out their secretaries week promotions. All you need to do is to purchase any Chloe fragrance 50ml and present your name card to receive a Chloé Pouch and a 5 piece travel kit. This promotion is available in Singapore, at Metro Paragon.
Chloé is a French fashion house that is based in Paris. It was founded in 1952 and has since then grown to be a luxurious brand that is well loved by many all over the world. Many women love to shop at Chloé for their clothes, accessories and fragrances.
Why offer a promo gift?
A promo gift helps to attract new customers and retain old ones. It has been proven to be the most cost efficient and effective form of advertising. Many companies today are using promo gifts to help promote their brand name.
Branding your promo gift would help to increase brand awareness as well as aid in brand recollection. Every time you brand your gift, others would be able to see the brand name and come to know about it if they have never heard of it before. For consumers that recognize the brand, they would know what kind of promo gifts the company is offering at the moment. This would encourage spending at their store as these consumers would want to purchase their products in order to receive the promo gift.
Each time a consumer uses the promo gift, she will instantly be reminded of the brand and this would induce her to repurchase products in anticipation of future promotions. Over time, this would help to increase sales for the company.