The famous Astérix is back! Can’t wait to read the new album “Astérix and the Picts“. To celebrate the release of this new adventure, the editor offers some nice goodies. Check them out!
What kind of goodies are given away?
goodies
There are always huge expectations for any release of Astérix books. No exception for this one.
In order to get a successful launching event, the marketing campaign has to be very strong. As part of this campaign, the editor gave away several goodies. For instance, during some signing session across France, few people were selected to receive some goodies in addition to the precious autograph.
A lucky draw is held to select the winners. 40 persons out of 150 has been chosen to receive, among other things, a bag and quiz book. Those items are limited editions, thus, they will become collectible. Any fans, would definitely like to possess one.
Why using goodies is always clever?
Here we go with some goodies of Astérix’s new adventure.
Promotional items increase brand awareness, that why we can definitely say that goodies should not be neglected. They make a big impact on any person who receive them. If your item can become a collectible, it will be even better! Any kind of firms can use them to promote their brand. The good thing is that giveaways are most of time pretty cheap. Of course, you can design your own goodies in order to match with the theme of your next campaign. The more product is linked to a story, the more effect it will have.
Some few words in French:
Par toutatis, Astérix est de retour dans une nouvelle aventure. Lors du lancement d'”Astérix chez les Pictes”, la maison d’édition a offert quelques objets promotionnels aux fans.
Lors de séances de dédicaces, certains chanceux pouvaient repartir avec un sac à l’effigie de nos irréductibles gaulois ou même encore avec un livre rempli de nombreux quizz , de quoi défier entre amis votre connaissance de l’univers d’Astérix.
Offrir ce genre de goodies fait pleinement parti de la campagne marketing qui accompagne le lancement de ce nouveau tome. Le fait que ces articles soient distribués en édition limitée ajoute de la valeur à l’objet; celui-ci devient un indispensable à avoir dans toute collection consacrée au gaulois.
Tout lancement de nouveau produit est crucial et c’est pourquoi cette phase de la vie d’un produit ne doit en aucun cas être négligé.
Les goodies sont toujours un bon moyen de faire parler de l’actualité d’une marque.
