Everyone loves gifts. For the recent release of the movie ‘No Pain No Gain’, 20th Century Fox organized many sweepstakes session on partners’ websites. Lots of goodies were at stake.
Why giving goodies away is a smart choice?
By entering in this contest, you will have a chance to win nice goodies (called ‘buzzkits’) such as a pencil case, a sports bag, sunglasses, a tank top or a Frisbee. All the items have the name of the film as well as the dedicated website printed on them. What makes the items interesting is that in one way or another, they are related to the story and to the characters. We can see that the items are very diverse and can be used in many locations like at school, on the beach or during gym sessions. Offering goodies is a good way to promote the film and the brand at least cost. It is important to giveaway easy to use product with a catchy color or logo. The main aim is to be visible!
Goodies to be won during sweepstakes and contests
When someone enters to a contest like that, he or she will let some personal information (name, age, address) and those ones can be used later for future direct marketing campaign. Databases are crucial in marketing! Moreover, this type of event increases the trafic on the partner’s websites because some people will visit them just to enter this sweepstake.
It is quite common to use sweepstakes to giveaway goodies. Check these other examples from our blog: