Promotions for Beer

Guinness are currently running an in-pack promotion in Hong Kong stores.  Buy a box set with 4 cans of beer and get a free plastic container.

The sets are placed at the very end of the aisle due to the box size.  The instant gift means that impulse purchase is a strong driver of sales.

Suggestion: The gift does not tie up well with the product being sold.   To do this, the beer box could include a traditional Irish food recipe using Guinness.   Would reinforce the branding, utility of gift & be educational at same time.

GWP for beer promotions

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